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Color Psychology: Choosing the Best Paint Color for Your Home

Color Psychology: Choosing the Best Paint Color for Your Home

The world we live in is a truly beautiful place, most of what we see is painted by the aesthetics of nature. And everything else around us is designed by people who continue to create an aesthetic appeal in our surroundings. 

Here we talk about color psychology and the different ways each hue in the spectrum affects our lives, both consciously and subconsciously. This is usually discussed in the field of marketing to manipulate consumer behavior. Different hues have a profound impression on people to the point where they can affect the thoughts and actions of each person.


The Power of Colors in Our Lives

Colors have the power to greatly influence our lives, each tone can have significant effects on our attitude and choices. This is why people study and observe these effects in our society, to better utilize this knowledge for practical purposes. Marketers use their understanding to create things like attractive designs, logos, symbols, and vibrant images and ads to steer their audience's perception

When it comes to interior design, we do the same. As we plan out your home color palette, our interior designers are always careful when choosing the right paint color to make your home feel as comfortable as possible.  We keep in mind the interior color schemes for each room so that its aesthetic matches its function.

a carefully curated living room
Photographed by François Halard, Vogue, March 2014.François Halard

7 Tricks to Choosing the Right Paint Color

Even though most people generally have an idea of what each color means or represents, a person’s interpretation can greatly differ depending on their individual culture. For example, some find that dark shades like black are a sign of bad luck while others see it as the opposite. In cases like this, it's best to stick to your personal interpretation in order to pick the hues that create a cozy feeling for your home. 

Let’s face it, there is no clearcut answer to what’s “right” when it comes to designing your home color palette. Everyone has their preference and opinions on what looks best for them. But even though we’re free to design our home however we like, it's helpful to know why interior designers choose specific interior color schemes and how they can affect the atmosphere of every room.

Here are some tips and tricks to keep in mind when choosing the right paint color for different rooms depending on the room’s function and purpose. 

a bedroom with the right paint colors

1. The Bedroom

The bedroom is your personal private space. Of all the areas in your house, which do you spend most of your time in? Most likely your own bedroom. 

This is the room we can feel most at ease. That’s why we naturally want our bedroom to be painted in hues that make us feel calm and relaxed. Avoid using a home color palette with an intense visual effect on our eyes such as bright red or orange. With that said, Blue may be the best option for any bedroom, it evokes calmness and tranquillity, just as in nature. The sky and the seas are painted in the same way, blue puts our minds at ease and is actually the safest choice for any room in your home. It is recommended to use lighter shades of blue for your walls to lessen its intensity and allow your eyes to rest.

2. Bathrooms 

Cleanliness, that’s the whole purpose of bathrooms. We want our bathrooms to look and feel sanitary at all times. 

The bright and glossy walls of a clean bathroom can help clear the mind and make you feel refreshed. For that reason, we look at paints like bright white, light shades of gray, or blue. These are great options that emphasize a clean and orderly environment. Here’s a great tip, pair contrasting hues like black and white walls or tiles to really make your surroundings shine. 

3. The Living Room 

It’s usually the widest area of the house, where family and friends can come together and relax. There are countless ways to style your living room, whether you prefer a rustic brown look or a contemporary gray and white aesthetic. To narrow down your options, it’s a good idea to pick pale shades of your colors to contrast the reflective lighting on your living room walls. 

To create a cozy atmosphere in such a spacious place, you should maximize it by adding furniture and decorations such as beautiful vases, unique artworks, or flower pots with real plants, to bring some life to your surroundings. Remember to match or contrast themes with the interior color schemes of the walls and floor. 

4. Exercise Area

If you are into fitness, you might have your own dedicated exercise area, home gym, or studio. In which case you may think that bright wall paints are best to keep energy high, but in actuality, it should be the opposite. When you’re choosing the right paint color for your workout area, you ought to go for lighter hues to keep yourself cooled down when your body temperature is high due to all the exercise. 

5. Kitchen 

In the kitchen, your surroundings should look clean and orderly. Your kitchen walls should be complemented with a clear white background. Yes, plain white walls will never fail, especially in the kitchen, because there is no better aesthetic for a clean environment fit for making your meals. Add some personality to your kitchen by getting a marble countertop with a good contrasting shade to compliment the walls.  

6. Dining Area

Choosing the right paint color for your dining area is simple, think about the logos on the most popular fast-food restaurants and you’ll know what gets your brain looking for food. Red, yellow, and orange represent feelings of passion and emotion that can invoke a sense of hunger. Imagine your dining room walls preparing your mind to eat, that’s something that will surely spice up your every meal. You can also decorate your dining table with elements like elegant table linens, napkins, and matching coasters 

7. Hallways 

Some sections of your home like the walls of your hallways are sometimes overlooked. Every day you walk through the hallways of your home, subconsciously taking in the vibe the wall gives off. 

Generally, you want your hallways to match the interior color schemes of the areas they connect to. You don’t have to overthink it if the walls of your living room are a pale purple then it should follow that your hallways follow the same aesthetic. Unless you’re looking to create a contrasting visual impact with the hallway paints in different parts of your house, you should simply stick with the interior color schemes present in the major areas.


Finding Meaning in the Spectrum

At the end of the day, there are no set rules to define the aesthetics of a home, all that really matters when choosing the right paint color is what your eyes find appealing. 

Aesthetic value is an important part of our daily lives, after all, we experience and admire the beauty of our surroundings. So when you’re given the freedom to create your own aesthetic environment, be sure to give it much thought and consider each element because small details can make the biggest changes.

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